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BSB42415 – Certificate IV in Marketing and Communication
Units of Competency
The units have been chosen as per the packaging rules set out by ASQA
12 readings
Reading: BSBMKG401 Profile the market
Reading: BSBCMM401 Make a presentation
Reading: BSBCRT401 Articulate, present and debate ideas
Reading: BSBITU402 Develop and use complex spreadsheets
Reading: BSBADV408 Review advertising media options
Reading: BSBMKG413 Promote products and services
Reading: BSBMGT407 Apply digital solutions to work processes
Reading: BSBMKG417 Apply marketing communication across a convergent industry
Reading: BSBMKG418 Develop and apply knowledge of marketing communication industry
Reading: BSBMKG411 Analyse direct marketing databases
Reading: BSBPUB402 Develop public relations campaigns
Reading: BSBPUB403 Develop public relations documents
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BSB42415 – Certificate IV in Marketing and Communication

  /  Business & Marketing  /  BSB42415 – Certificate IV in Marketing and Communication

BSB42415 – Certificate IV in Marketing and Communication

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About this course

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Employment Outcomes of this Course

Industry Sector

Occupation

Advertising and Marketing

Local Government Administration

Business Administration

 

Marketing Coordinator

Community Relations Team Leader

Media Assistant

Sales Administrator

Copywriter

Marketing Officer

Public Relations Officer

 

Intake Dates available for this course
Intake dates for 2019 Intake dates for 2019
14 Jan, 2019 15 July, 2019
18 Feb, 2019 19 Aug, 2019
15 Apr, 2019 7 Oct, 2019
20 May, 2019 11 Nov, 2019
Course Fees and Payment Method(s)
Enrolment Application Fee (not refundable) AUD 250.00
Course Fee AUD 9,800.00
Total Course Fees AUD 10,050.00
Additional Costs
Assessment Re-sit Fee AUD 100.00 per unit
Material Fee AUD 300.00

 

KII accepts payment for fees using:
• Credit Card
• Electronic Funds Transfer (account details available on request)
• Cheque (made payable to KII)
*Payment in cash is not accepted.

Syllabus

Qualification Award : Certificate IV in Marketing and Communication, Study Mode : Face–to-Face (Fulltime)

Units of Competency
The units have been chosen as per the packaging rules set out by ASQA

The course consists of 12 units, all of which are relevant to the work environment and the qualification, align with the AQF and contribute to a valid, industry-supported vocational outcome.

12 readings
Reading: BSBMKG401 Profile the market
minutes
Reading: BSBCMM401 Make a presentation
minutes
Reading: BSBCRT401 Articulate, present and debate ideas
minutes
Reading: BSBITU402 Develop and use complex spreadsheets
minutes
Reading: BSBADV408 Review advertising media options
minutes
Reading: BSBMKG413 Promote products and services
minutes
Reading: BSBMGT407 Apply digital solutions to work processes
minutes
Reading: BSBMKG417 Apply marketing communication across a convergent industry
minutes
Reading: BSBMKG418 Develop and apply knowledge of marketing communication industry
minutes
Reading: BSBMKG411 Analyse direct marketing databases
minutes
Reading: BSBPUB402 Develop public relations campaigns
minutes
Reading: BSBPUB403 Develop public relations documents
minutes