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BSB52415 – Diploma of Marketing and Communication
Units of Competency
The units have been chosen as per the packaging rules set out by ASQA
12 readings
Reading: BSBMKG501 Identify and evaluate marketing opportunities
Reading: BSBMKG502 Establish and adjust the marketing mix
Reading: BSBMKG507 Interpret market trends and developments
Reading: BSBMKG506 Plan market research
Reading: BSBMKG523 Design and develop an integrated marketing communication plan
Reading: BSBMKG514 Implement and monitor marketing activities
Reading: BSBADV507 Develop a media plan
Reading: BSBMKG525 Design effective web search responses
Reading: BSBMKG527 Plan social media engagement
Reading: BSBPMG522 Undertake project work
Reading: ICTGAM504 Manage interactive media production
Reading: ICTDMT501 Incorporate and edit digital video
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BSB52415 – Diploma of Marketing and Communication

CRICOS Course Code: 097866C

  /  Business & Marketing  /  BSB52415 – Diploma of Marketing and Communication

BSB52415 – Diploma of Marketing and Communication

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About this course

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Employment Outcomes of this Course

Industry Sector

Occupation

Retail Management

Legal Administration

Advertising and Marketing

Education Administration

Sales Manager

Campaign Manager

Marketing Coordinator

Marketing Team Leader

Public Relations Manager

Marketing Manager

Product Manager

Executive Assistant

 

Intake Dates available for this course
Intake dates for 2019 Intake dates for 2019
14 Jan, 2019 15 July, 2019
18 Feb, 2019 19 Aug, 2019
15 Apr, 2019 7 Oct, 2019
20 May, 2019 11 Nov, 2019
Course Fees and Payment Method(s)
Enrolment Application Fee (not refundable) AUD 250.00
Course Fee AUD 9,800.00
Total Course Fees AUD 10,050.00
Additional Costs
Assessment Re-sit Fee AUD 100.00 per unit
Material Fee AUD 300.00

 

KII accepts payment for fees using:
• Credit Card
• Electronic Funds Transfer (account details available on request)
• Cheque (made payable to KII)
*Payment in cash is not accepted.

Syllabus

Qualification Award : Diploma of Marketing and Communication

Units of Competency
The units have been chosen as per the packaging rules set out by ASQA

The course consists of 12 units, all of which are relevant to the work environment and the qualification, align with the AQF and contribute to a valid, industry-supported vocational outcome.

12 readings
Reading: BSBMKG501 Identify and evaluate marketing opportunities
minutes
Reading: BSBMKG502 Establish and adjust the marketing mix
minutes
Reading: BSBMKG507 Interpret market trends and developments
minutes
Reading: BSBMKG506 Plan market research
minutes
Reading: BSBMKG523 Design and develop an integrated marketing communication plan
minutes
Reading: BSBMKG514 Implement and monitor marketing activities
minutes
Reading: BSBADV507 Develop a media plan
minutes
Reading: BSBMKG525 Design effective web search responses
minutes
Reading: BSBMKG527 Plan social media engagement
minutes
Reading: BSBPMG522 Undertake project work
minutes
Reading: ICTGAM504 Manage interactive media production
minutes
Reading: ICTDMT501 Incorporate and edit digital video
minutes